I Got a New Altitude…
Aerial Photography Offers Big Impact for Businesses…and Everything Else
Imagine… a wintry onslaught dumps three feet of snow on your upstate New York home, leaving you with an aching back, a broken snow shovel, and a huge bill for the snow blower you can no longer live without. At that moment you throw up your hands and shout “Honey, pack your bags…we’re moving to Florida!” You comb through online properties until you locate some contenders for your own little slice of paradise. (Ormond Beach, New Smyrna Beach, Flagler Beach, Daytona Beach, Flagler Beach…you don’t care as long as there’s “beach” somewhere in the name.) Unfortunately, the images may not cue you in to the fact that your potential home lies under the flight path of the local airport, or so close to an eight-lane highway that you may sleepwalk into the path of oncoming traffic. Just when you’re about to throw in the towel, you find one realtor who enlisted an aerial photography service to provide clients on the other side of the planet (or upstate New York) with abird’s eye view of their potential homes.
While realtors have been quick to embrace aerial photography to help grow their businesses, they aren’t the only ones to utilize its potential. Sporting event coverage takes on new dimensions when aerial images depict crowds 80,000-strong in their full glory, or show people what it really looks like when 25,000 marathon runners take to the streets. Construction managers may employ it to keep building crews, subcontractors, investors, and other parties up-to-date on the progress of ongoing projects, and provide evidence of completed work. Aerial photography is even used to capture unique views of wedding receptions, document outdoor festivals, provide coverage of concerts, and preserve images of family farms for future generations.
There’s no better way to show the world what your business has to offer than with sharp and detailed overhead images. Fortunately, technological advances have made obtaining professional-quality aerial photographs more affordable than ever before. Watson Media utilizes the capabilities of both airborne photographers and small, unmanned aerial vehicles to capture one-of-a-kind photos from far above the action. With high-definition photographic equipment and gyroscopic stabilizing tools it is possible to obtain crystal-clear images even when weather conditions are less than ideal.
Social media is the fastest and most effective way to share the images that matter to your business and your life, but for maximum impact, they need to be optimized for the platform on which they are to appear. While Facebook, YouTube, and Instagram, and other sites accept images of (widely) varying quality, there are some important guidelines to follow if you want your images to look their absolute best. As most of us aren’t professional photographers, we may know next to nothing about compression, resolution, or which “aspect ratio,” is best for images that look great on paper and online. Fortunately, Watson Media not only captures aerial images, but expertly edits them using the latest software and processing techniques so they can be presented with eagle-eye clarity.
If you want images that make the maximum impact, sometimes you just have to get head, shoulders…or even buildings above the competition. Aerial photography and editing services from Watson Media can help you make the bold statement you’ve been looking for without having to break the bank…or sprout wings to do it.