The sequence of automated emails strategically leverages targeted content based upon buyers’ personas. A nurture campaign is typically a touchpoint for your overall multi-channel marketing strategy. On average, prospects receive an average of 10 touches between the time they enter into the funnel until they pass through the purchase stage.

There are many benefits to these types of email campaigns. Fundamentally, they increase the overall efficiency of all your marketing efforts. An extension of a lead capture strategy, lead nurturing emails facilitates the movement of prospects through your sales funnel.

Email copy gets written in alignment with your prospect’s persona. It should contain elements of personalization, benefits, incentives, and a sense of urgency. Crafting a successful email sequence takes more than merely typing thoughts that come to mind. It requires strict adherence to a copywriting formula.

Keeping an audience engaged without overstepping acceptable send rates is a cornerstone element to a successful campaign. Our email marketing experts examine analytical data as each email gets sent. The key metric to watch here is the rate at which emails are marked as spam and unsubscribe events. When an increase in either occurs, the send frequency gets lowered as a result.

Our project managers stay laser-focused on the critical components of all our optimized email campaigns. We track and report on all significant KPIs. We pay special attention to bounce rates, open rates, click-through rates, conversion rates to ensure your campaign is performing at its peak. With these metrics, we continue to fine-tune the process for maximum results.

As with any professional service, Professional Email Management does not come cheap. It’s never recommended to base a decision on price alone. However, we believe in providing a clear understanding of what the bill will say and why. We recommend associating the cost of our services with an investor’s mindset.

Investing in a managed email marketing service is a crucial decision for your business. Let’s align our services with your goals by scheduling a consultation with one of our email marketing consultants today.