Search Engine Optimization (SEO) is a way to make your website easier for search engines to index. This increases search accuracy and relevance.

SEO works. This is important as traffic equals leads, and leads can turn into sales. Investing in SEO will increase traffic to your site and improve your Google rankings, leading to more sales and leads for your company.

Shopify will build your site around non-canonical hyperlinks by default. This is a significant SEO problem because Google is sending conflicting signals to the website. Here are pages that we internally link most often

This means that SEO optimized ATLs will help you improve your search performance as well as keyword rankings. A reason why you need an SEO agency to use site-crawling software and expertise to determine where to place ATLs, remove them, and what keywords can be used to improve the algorithm.

White hat SEO refers to a set of approved search engine optimization techniques that are designed to improve a website’s ranking on search engine results pages (SERP). Organic search results are those that result from approved methods and not payment or trickery.