Watson Media

Digital Marketing
Paid Display Campaigns.

Display advertising campaigns are another weapon in your paid media arsenal. Display ads can broaden your brands’ awareness by reaching niche-specific consumers. Retarget consumers that have already engaged with your brand and get them to reconsider making a purchase. Display ad campaigns are known for their effectiveness as they reach more than 90% of consumers on the internet.

What is a Display Campaign?

Unlike traditional ads you see at the top of Search Engine results, display ads are ads shown to internet users across a collective network of over 2 million+ websites, videos, and mobile applications.

How do Display Campaigns work?

Today’s consumers are hungry for visual content, and their attention is inherently digital. Display campaigns work by targeting people by their online behavior. If a user is reading a website article about how to make their lawn greener, a banner ad for a local lawn service company would be displayed.

What benefits does a Display Campaign provide?

There are multiple benefits to an optimized display ad campaign. One key benefit is known as follow ads. For example. If an anonymous shopper adds your product to their cart and then abandons your site, your ad campaign can then serve them a banner ad with an enticing offer to complete their purchase.

Why is optimizing a Display Campaign important?

Campaign Optimization is important in the same way turning lights off when you leave your house. It’s all about efficiency. It’s relative easy & straightforward to set up a display campaign and release it on the internet. What’s not so easy is realizing the next day that your entire month’s budget was blown overnight.

How to optimize websites for Display campaigns

A quick Google search will yield thousands of results on how to optimize your site. The majority of those guides have been superseded and should be deprecated. Not only does hiring a professional paid media company like Watson Media  save you time, but it also provides you peace of mind. The investment you make with our services yield better results and higher ROI than the DIY route.

What Display Engine is best for me?

An excellent question and is one that will be discussed when you schedule a discovery meeting with one of the PPC experts near you.

How much does a Managed Display Campaign cost?

To answer this directly, it varies. You must consider many factors, including the determination of what your overall digital marketing budget is. Once you establish that, you can determine your total ad spend budget + what level of service is appropriate to meet your goals.

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#Watson Media Guarantee.

Watson Media fosters the entrepreneurial spirit and an unwavering commitment to client success. Our core belief is that quality doesn't come by chance. Our focus on quality isn't solely about meeting expectations; It's about becoming a trusted partner for our clients.

This is the Watson Media Guarantee. We collaborate with our clients to produce tangible solutions that provide real, quantifiable results, and ongoing benefits.

Supercharged Advertising
Why Choose
ourDisplay
Campaign Services?

Premium Research Standards

At Watson Media we offer highly researched services that can provide your company with a competitive edge in your industry.

Conversion Driven Process

Our complex & comprehensive conversion driven process helps your ad display campaign yield the best results at the best costs.

Full Service Advertising

We provide end to end paid advertising services, an array of services that include Click fraud protection on Multiple PPC network support & more.

Flexibility & Scalability

Sometimes your advertising services may come with complex parameters, we tackle this with our comprehensive research process that scales and adapts.

Customer Satisfaction

A happy customer is of primary importance to us, with our comprehensive services & our experienced team, your project is in excellent hands.

The Ninja Team

From concept through delivery & support, our team is available through multiple hassle free communication modes and provide Ninja support!

Paid Display + Watson Media

Watson Media is your vital resource in driving business success and growth. Through crystal clear strategic planning and machine-like execution, our team paves the path to your strategic goal’s destination. Take the first step & schedule a meeting now.

The Awesome
What set's us
apart from the rest.

We are InnovatorsWe Get SpecificRealistic ProjectionsProject ManagementOn TimeDeliverability
At Watson Media, we do things differently. We push boundaries by exploring methods that have never been done before. We turn visions into new products and services. We are constantly evolving & refining our business processes to ensure we operate at our maximum efficiency.

We apply the same energy into thought to our clients' projects. We are constantly thinking outside the box to identify actionable opportunities that will provide a competitive edge. We embrace new ideas and challenge the status quo, push boundaries, and achieve growth.

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"If you fail to plan, then plan to fail." This quote especially rings true when it comes to the fast-paced digital world. To maximize the efficiency of each project, we kick off each project with a discovery phase. From the very inception of your project, we get to know you & your business.

At Watson Media, we get specific. We get to know your goals for the project and what your expectations are. Not only does this help us to ensure that all stakeholders are on the same page with the scope of work. It also enables our team to deliver projects faster, provide better results & increase customer satisfaction.

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How long does it take? Well, how long's a piece of string? Realistic projections are the beating heart of every project. It captures the essence of what the project will accomplish and how long it will take to complete it.

Following our initial discovery phase, we develop a Scope of Work that lays out all actionable tasks that make up your project. From this, we make realistic projections on how long your project will take. Building accurate projections are an essential step that ensures every project gets started on the right foot.

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At Watson Media, our project managers & teams utilize the Agile methodology to fulfill your project requirements. This collaborative approach maximizes time efficiency and encourages active client participation throughout the project fulfillment period.

This project management style allows us to provide exceptional visibility as the project progresses. Through our internal dashboard, we have made it simple for stakeholders to check in as they see fit. This approach provides flexibility in accommodating an array of requirements and priorities of individual businesses.

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At Watson Media, we value & respect the importance of time. We meticulously manage our projects to maximize efficiency, productivity, and performance.

Our project managers ensure that your project remains on track. We strive to meet any agreed-upon timelines and pride ourselves on completing projects early.

Punctuality is at the core of who we are as an organization. We value your time with a great deal of respect, and each opportunity we have to engage with you, we do so promptly.

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At Watson Media, we are 100% committed to making your project a success. Simply put, we deliver on our promises. Once you have reviewed and signed off on your project's scope of work, you can be assured that we will come through for you. We keep the channels of communication wide open and do not deviate from the plan.

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Clients Love Us
Customer Testimonials.

The crew at Watson Media provided me with a solid website design to help increase conversions.

Cory D

Watson Media | Full Scale Digital Solutions
5
2019-12-10T07:57:39+00:00

Cory D

The crew at Watson Media provided me with a solid website design to help increase conversions.
Very professional. Watson Media met all my requirements

Troy T

Watson Media | Full Scale Digital Solutions
2022-10-25T09:06:37+00:00

Troy T

Very professional. Watson Media met all my requirements
Third-time hire. Everything is great as usual!

Natasha L

Watson Media | Full Scale Digital Solutions
2022-10-25T09:07:21+00:00

Natasha L

Third-time hire. Everything is great as usual!
Great job, professional, on time

Dennis R

Watson Media | Full Scale Digital Solutions
2022-10-25T09:07:56+00:00

Dennis R

Great job, professional, on time
Excellent Job, Well Done. Will definitely use them again for my next project.

Yap S

Watson Media | Full Scale Digital Solutions
2022-10-25T09:08:30+00:00

Yap S

Excellent Job, Well Done. Will definitely use them again for my next project.
Great work. Very happy with the content.

Katie P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:09:09+00:00

Katie P

Great work. Very happy with the content.
Second time to hire Watson Media, and as usual, they delivered. Happy with my new logos!

Natasha L

Watson Media | Full Scale Digital Solutions
2022-10-25T09:09:52+00:00

Natasha L

Second time to hire Watson Media, and as usual, they delivered. Happy with my new logos!
Very professional and delivered the project on time and on budget.

Andrew L

Watson Media | Full Scale Digital Solutions
2022-10-25T09:11:06+00:00

Andrew L

Very professional and delivered the project on time and on budget.
I am very pleased with the work Watson Media produced for me. I will absolutely be using them again. The content was professional, well-written, on time, and within budget.

Katie P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:12:00+00:00

Katie P

I am very pleased with the work Watson Media produced for me. I will absolutely be using them again. The content was professional, well-written, on time, and within budget.
The guys over at Watson Media developed a robust E commerce website that exceeded our expectations.

Benjamin Clay

Watson Media | Full Scale Digital Solutions
5
2019-12-10T08:41:08+00:00

Benjamin Clay

The guys over at Watson Media developed a robust E commerce website that exceeded our expectations.
Watson Media delivered great content for a great price and in a timely manner. Watson Media made the requested revisions with a quick turnaround. I would definitely recommend Watson Media as a freelancer. Thank you for your hard work

Mick G

Watson Media | Full Scale Digital Solutions
2022-10-25T09:13:14+00:00

Mick G

Watson Media delivered great content for a great price and in a timely manner. Watson Media made the requested revisions with a quick turnaround. I would definitely recommend Watson Media as a freelancer. Thank you for your hard work
It was a pleasure to work with Watson Media. I would definitely hire them again,

Michelle P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:14:07+00:00

Michelle P

It was a pleasure to work with Watson Media. I would definitely hire them again,
Professional standard of work, fast response time.

Gillian B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:15:03+00:00

Gillian B

Professional standard of work, fast response time.
Very satisfied with the quality provided by Watson Media. Will hire again!

Benedict B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:15:49+00:00

Benedict B

Very satisfied with the quality provided by Watson Media. Will hire again!
Very responsive even when I was not. Professional and a pleasure to work with.

Jason M

Watson Media | Full Scale Digital Solutions
2022-10-25T09:16:24+00:00

Jason M

Very responsive even when I was not. Professional and a pleasure to work with.
Great work! Quickly gets what is required! Thank you for the quality work

Jb B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:17:10+00:00

Jb B

Great work! Quickly gets what is required! Thank you for the quality work
Great and clean work. Watson Media is an easy company; you will love working with them. This was my first project with Watson Media. I'll definitely give them my other works.

Mohammed J

Watson Media | Full Scale Digital Solutions
2022-10-25T09:17:41+00:00

Mohammed J

Great and clean work. Watson Media is an easy company; you will love working with them. This was my first project with Watson Media. I'll definitely give them my other works.
We are very impressed with Watson Media's professionalism, his attention to detail, and his writing abilities. Thank you again, Watson Media, for such amazing results. We will definitely be using your services moving forward.

Crysta H

Watson Media | Full Scale Digital Solutions
2022-10-25T09:18:24+00:00

Crysta H

We are very impressed with Watson Media's professionalism, his attention to detail, and his writing abilities. Thank you again, Watson Media, for such amazing results. We will definitely be using your services moving forward.
It was a pleasure working with Watson Media! I would definitely hire them again.

Jonell H

Watson Media | Full Scale Digital Solutions
2022-10-25T09:19:10+00:00

Jonell H

It was a pleasure working with Watson Media! I would definitely hire them again.
Great work! The article contained accurate details. Will hire again

Jb B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:19:58+00:00

Jb B

Great work! The article contained accurate details. Will hire again
Great to work with and great quality.

Jason M

Watson Media | Full Scale Digital Solutions
2022-10-25T09:20:37+00:00

Jason M

Great to work with and great quality.
Watson Media did extraordinary editing for my article. They were responsive at all times. Great to work with!!

Rudy R

Watson Media | Full Scale Digital Solutions
2022-10-25T09:21:15+00:00

Rudy R

Watson Media did extraordinary editing for my article. They were responsive at all times. Great to work with!!
Hi Watson Media, thank you for the great work! It was excellent!

Ben T

Watson Media | Full Scale Digital Solutions
2022-10-25T09:22:29+00:00

Ben T

Hi Watson Media, thank you for the great work! It was excellent!
Always on time, always best in class!

Stan B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:23:06+00:00

Stan B

Always on time, always best in class!
Great work. Will use it again.

Andy H

Watson Media | Full Scale Digital Solutions
2022-10-25T09:23:39+00:00

Andy H

Great work. Will use it again.
Watson Media did an excellent job on a very difficult task connecting our system with an antiquated API. They spent a tremendous amount of time figuring out how to make the two systems speak and then went above and beyond retrieving the information back. Will definitely be hiring again. Great Job A++++

Daniel F

Watson Media | Full Scale Digital Solutions
2022-10-25T09:24:42+00:00

Daniel F

Watson Media did an excellent job on a very difficult task connecting our system with an antiquated API. They spent a tremendous amount of time figuring out how to make the two systems speak and then went above and beyond retrieving the information back. Will definitely be hiring again. Great Job A++++
As always, great work.

Carlos V

Watson Media | Full Scale Digital Solutions
2022-10-25T09:25:57+00:00

Carlos V

As always, great work.
Great service provider and a pleasure to work with! Clear communication and understanding of project requirements. Delivered on time and budget. Thank you, Sir!!

Kahlil P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:26:37+00:00

Kahlil P

Great service provider and a pleasure to work with! Clear communication and understanding of project requirements. Delivered on time and budget. Thank you, Sir!!
Did a great job in a very quick turnaround!

Mike R

Watson Media | Full Scale Digital Solutions
2022-10-25T09:27:09+00:00

Mike R

Did a great job in a very quick turnaround!
Watson Media was great to work with, very responsive, and did everything we asked... I would highly recommend it.

Dwight S

Watson Media | Full Scale Digital Solutions
2022-10-25T09:35:47+00:00

Dwight S

Watson Media was great to work with, very responsive, and did everything we asked... I would highly recommend it.
I've worked with Watson Media a couple of times now, and each time they have delivered exactly what we are looking for. Watson Media's work speaks for itself. Their professionalism makes it a pleasure to work with them. If you need someone who will take your assignment seriously, and deliver on time and on budget, look no further.

Carlos V

Watson Media | Full Scale Digital Solutions
2022-10-25T09:36:20+00:00

Carlos V

I've worked with Watson Media a couple of times now, and each time they have delivered exactly what we are looking for. Watson Media's work speaks for itself. Their professionalism makes it a pleasure to work with them. If you need someone who will take your assignment seriously, and deliver on time and on budget, look no further.
Watson Media is a powerhouse when it comes to writing effectively. His work was not only powerful, but it invoked an emotional reaction from me. Super powerful stuff! I highly recommend their services!!

Hassanain A

Watson Media | Full Scale Digital Solutions
2022-10-25T09:36:57+00:00

Hassanain A

Watson Media is a powerhouse when it comes to writing effectively. His work was not only powerful, but it invoked an emotional reaction from me. Super powerful stuff! I highly recommend their services!!
Thanks again, Watson Media, for the fantastic work! You are a skilled website developer, writer, and true professional! I will definitely work with you again!

Gretchen B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:37:31+00:00

Gretchen B

Thanks again, Watson Media, for the fantastic work! You are a skilled website developer, writer, and true professional! I will definitely work with you again!
This agency is awesome. Look forward to working with them again.

Vinise W

Watson Media | Full Scale Digital Solutions
2022-10-25T09:38:22+00:00

Vinise W

This agency is awesome. Look forward to working with them again.
My band and I had an image for what we wanted and Noah brought it to life! exactly how we envisioned it.

Gio Barreto

Watson Media | Full Scale Digital Solutions
5
2019-12-10T18:02:11+00:00

Gio Barreto

My band and I had an image for what we wanted and Noah brought it to life! exactly how we envisioned it.
Watson Media is a good stable worker.

James Scott B

Watson Media | Full Scale Digital Solutions
2022-10-25T09:38:53+00:00

James Scott B

Watson Media is a good stable worker.
Outstanding service! Watson Media was right on point. They understood exactly what I needed & they delivered earlier than expected. Thanks, Watson Media!

Leon R

Watson Media | Full Scale Digital Solutions
2022-10-25T09:39:27+00:00

Leon R

Outstanding service! Watson Media was right on point. They understood exactly what I needed & they delivered earlier than expected. Thanks, Watson Media!
I had an idea of what we wanted our business page to look like & Noah made it happen better than we imagined!

K Hamilton

Watson Media | Full Scale Digital Solutions
5
2019-12-10T18:08:47+00:00

K Hamilton

I had an idea of what we wanted our business page to look like & Noah made it happen better than we imagined!
Watson Media did an amazing job of creating an author website that I can be proud of. The project was even completed before my deadline! I look forward to working with Watson Media for all my website needs going forward.

Jenifer P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:40:00+00:00

Jenifer P

Watson Media did an amazing job of creating an author website that I can be proud of. The project was even completed before my deadline! I look forward to working with Watson Media for all my website needs going forward.
We switched to Watson Media for our CCTV company marketing & almost immediately saw results in SEO & the phone began to ring more often.

Jay Walker

Watson Media | Full Scale Digital Solutions
5
2019-12-10T18:12:24+00:00

Jay Walker

We switched to Watson Media for our CCTV company marketing & almost immediately saw results in SEO & the phone began to ring more often.
Watson Media does a wonderful job. Whenever I email them for an update or when I have a problem, they respond quickly and are very reasonable. I highly recommend him.

Dino P

Watson Media | Full Scale Digital Solutions
2022-10-25T09:40:34+00:00

Dino P

Watson Media does a wonderful job. Whenever I email them for an update or when I have a problem, they respond quickly and are very reasonable. I highly recommend him.
I have worked with Noah & Watson Media for many years now. I really appreciate his dedication to keeping my business website ranked high in the search results, and I have gotten a lot of business from it. I recommend his services to anyone needing help marketing their business online.

Ander G

Watson Media | Full Scale Digital Solutions
2022-10-25T09:41:35+00:00

Ander G

I have worked with Noah & Watson Media for many years now. I really appreciate his dedication to keeping my business website ranked high in the search results, and I have gotten a lot of business from it. I recommend his services to anyone needing help marketing their business online.
Watson media created my website and logo. They went over and above the design of the logo and website. They turned out amazing! Would highly recommend them to anyone.

Lance W

Watson Media | Full Scale Digital Solutions
2022-10-25T09:42:12+00:00

Lance W

Watson media created my website and logo. They went over and above the design of the logo and website. They turned out amazing! Would highly recommend them to anyone.
Working with Watson Media was a breath of fresh air. When it comes to having a site build, the biggest factor is to have a company that is responsive and keeps their word. That is exactly what we expected and what we received! It was nice to support a local business instead of some company that you don't know exactly who you're working with. They were open to meeting in person and answered all our questions. 5-star service and quality

Bryan Forand

Watson Media | Full Scale Digital Solutions
5
2020-05-31T15:16:13+00:00

Bryan Forand

Working with Watson Media was a breath of fresh air. When it comes to having a site build, the biggest factor is to have a company that is responsive and keeps their word. That is exactly what we expected and what we received! It was nice to support a local business instead of some company that you don't know exactly who you're working with. They were open to meeting in person and answered all our questions. 5-star service and quality
Watson Media ensures everything you need is just the way you want it! Performance Delivered.

Travis Hanson

Watson Media | Full Scale Digital Solutions
5
2019-12-10T06:55:26+00:00

Travis Hanson

Watson Media ensures everything you need is just the way you want it! Performance Delivered.
5
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Watson Media | Full Scale Digital Solutions

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5 Tips for Writing Engaging Website Copy

5 Tips for Writing Engaging Website Copy

5 Tips for Writing Engaging Website Copy Know Your Audience Research Your Target Market Before you start writing website copy, it's important to research your target market. This means understanding who your ideal customer is, what their pain points are, and what...

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Q&A's For Display Campaigns

Frequently Asked Questions

Disclaimer

All the information on this website is published in good faith and for general information purpose only. Watson Media does not make any warranties about the completeness, reliability, and accuracy of this information.

Are display ads expensive?

Display ads are more expensive and have lower ROI than other forms of advertising. Because search ads have higher conversion rates than display ads, this will justify an increase in your budget.

Are display ads outbound?

Outbound marketing can be described as T.V. and radio advertising, telemarketing, and banner and display ads. Oversaturation, especially on the internet, has caused people to ignore display advertising.

Are display ads PPC?

PPC is not the same as display advertising in the way that ads are called forward. These ads are text, image, or video tracks (sometimes known as banner ads) displayed based on the user's search behavior or keywords.

How do I run display ads on YouTube?

Click on the name of the Ad Group where you want to add the placements. Click Placements in the page menu and click Add placements. Search using the search field to select YouTube channels and YouTube videos. Select the checkboxes next to each place you wish to include in your advertising group.

How do I sell billboard advertising space?

Billboard owners will find the easiest and best way to sell advertising space by placing an ad directly on the billboard. This may be the best way to sell space if your location is ideal. You can place your phone number in the ad to let others know that the space is available.

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