Search Campaigns work by defining a list of keywords your potential customers are searching. Contextual ads are written for each keyword to ensure that each ad is appealing to your core customer. After your ads pass the review phase, they become live! Each time someone searches for one of your keywords, your add will show.

If a user clicks on your ad, the search engine charges you a fee. Each clicks fee is determined by competition, how relevant your ad copy is, and your websites landing page experience. Your ads continue to run until your budget is exhausted.

Speed is the number one benefit to search campaigns. Once approved, your ad can display at the top of the search results almost immediately. A huge advantage for companies that need to build awareness about their brand or service fast: new to market companies also benefit from near-immediate exposure with search campaigns.

For those with an unlimited spending budget, optimizing their google ads campaign may not be necessary to them. However, the majority of business owners are interested in getting a return on their budget. For those, optimizing their search campaign is a top tier requirement. Hiring a professional ad agency to manage your campaign is a crucial key to its overall success.

Maximize your search campaign efficiency by utilizing an optimized website landing page. Google and other Search Engines grade your website on many factors such as speed, structure, and overall content quality. This grade is one of several factors they use to determine how much each click will cost (CPC). Focusing on quality content and excellent user experience is the best method of optimizing your website for PPC campaigns.

With numerous Search Engines to choose from, this question is best answered by one of our PPC experts during your initial discovery meeting. When you partner with our digital advertising agency, we immerse ourselves into your business, provide you with the best strategy to meet your goals while staying within your budget.

One of the first questions prospective clients ask is, how much is this going to cost? When considering cost, its best to associate the price of our management fees with an investor’s mindset. Investing in managed Search Engine Marketing service is a crucial decision for your business.

Our packaged pricing gets determined by the workload and velocity required to meet your goals within your timeline. We work with an array of companies from startups to enterprise level.