Digital Marketing
Retargeting Campaigns.

Maximize the efficiency of your marketing initiatives through the utilization of retargeting ads. Recapture interest of your valuable audience by targeting those who have already interacted with your brand. Our data-centric, retargeting service segments your owned media traffic to displays relevant ads at the right place at the right time.

Get a second chance to convert the 95% of your web visitors that become ghosts after their initial visit.

What is retargeting?

Retargeting is often referred to as remarketing, it’s a form of digital advertising that keeps your brand visible to traffic that bounced after initially visiting one of your owned media properties. Retargeting enables you to visually remind them of your products and services through displaying ads on other websites they visit or through Facebook retargeting ads.

How does retargeting work?

Unlike spray and pray banner ads strategies, retargeted ads are served to people who’ve already stopped by your website or interacted with you on Facebook. As a pixel-based technology, behaviour data is anonymously collected about your audiences and later used to serve them with personalized ads.

Why retargeting is important?

Retargeting Ads are an important part of your digital strategy as they serve as a digital reminder to your core audience of their interest in purchasing from your site. Paired with visually appealing ads, you can encourage them to come back and convert. With an optimized retargeting campaign, you can focus your advertising spend on consumers you know have some degree of interest in your offer.

How effective is retargeting?

Vital retargeting statics point out that retargeted google and retargeted Facebook ads produce 10x the click-through rate (CTR) when compared to a display ad campaign. Another positive statistic points out that conversion rates show increased rates while reducing costs per click by 50% when compared to search ad campaigns.

Whether you’re interested in pursuing LinkedIn ad targeting, Facebook retargeting or google remarketing campaigns; one thing is for sure, they work! A must-have in your overall PPC advertising strategy.

How much does Retargeting Cost?

For those searching for how much Retarget Marketing cost, its best to associate the price with an investor’s mindset. Remarketing should be part of your overall PPC strategy. Investing in managed Pay Per Click service is a crucial decision for your business.

Our PPC Management Package pricing gets calculated by the workload and velocity required to meet your goals within your timeline. Let’s align our service with your goals by scheduling a consultation with one of our PPC professionals today.

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Working with Watson Media was a breath of fresh air. When it comes to having a site build, the biggest factor is to have a company that is responsive and keeps their word. That is exactly what we expected and what we received! It was nice to support a local business instead of some company that you don't know exactly who you're working with. They were open to meeting in person and answered all our questions. 5-star service and quality
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Q&A's For Retargeting Campaigns

Frequently Asked Questions

Disclaimer

All the information on this website is published in good faith and for general information purpose only. Watson Media does not make any warranties about the completeness, reliability, and accuracy of this information.

How do I retarget a Google search?

How to create your lists. You can use your data segments to create search ads. To do this, add the code from Google Ads (called a tag) to your site. The new tag can be added to any page on your website. This code instructs Google Ads that every visitor to your segment will be added to your Google Ads account.

How do RLSA campaigns work?

Google Ads' remarketing list for search ads (RLSA) allows advertisers to target users based on their past visits to their website or app and the pages they viewed.

How much does retargeting cost?

Google remarketing costs range from $0.66 to $1.23 per Click. Comparatively, the average cost per click (CPC) for both search and display ads ranges between $1 to $2 for search ads or less than $1 for display advertisements.

Is retargeting advertising effective?

Retargeting can increase ad engagement rates by up to 400%. Display ads have a CTR of 0.07%, while retargeted ads have a CTR of 0.7%. 46% of paid search professionals believe that retargeting online marketing technology is underused.

What are the techniques which can be used to retarget customers?

We will be focusing on five platforms: site retargeting and social media retargeting. Some of the topics we will discuss are video remarketing, search ads remarketing, web push notifications, and remarketing lists.

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