B2B sales can be more difficult because there are many moving parts, multiple decision-makers, long sales cycles, and many touchpoints. There is also a greater chance of making mistakes. This article on B2B and B2C sales explains the differences between selling directly to businesses and selling to consumers in greater detail.
All the information on this website is published in good faith and for general information purpose only. Watson Media does not make any warranties about the completeness, reliability, and accuracy of this information.