Can I make my own SEO plan? Well, it is certainly possible, and so is building your own house. Firstly, understanding your website and its overall structure is one consideration. Likewise, knowing what to do and what not to do is vital. It’s advantageous to perform an audit to identify underlying issues. For example, if your website has dropped in the past, this could signify a penalty or other problems. This is crucial for the SEO strategy, as building a castle on sand is not a good idea.
Next, you need to determine your objectives. Without objectives, a campaign’s success is unmeasurable. An important step is to define the target marketing metrics and establish goals. The most common objectives are to increase e-commerce sales, expand market share among specific audience segments, or boost website traffic. This way, you can determine which elements of the SEO plan are essential to reaching your business goals.
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