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Reputation Marketing.

At the convergence of Reputation Management and Brand Marketing, Reputation Marketing was born. Leveraging social proof is a crucial component of reputation marketing and should be a priority for every business in today’s digital world.

In the split-second decision-making process, psychological studies show that consumers establish their level of trust in a company based on the opinion of their peers. Because of this fact, a Reputation Marketing strategy should be included for every business overall marketing plan.

What is Online Reputation Marketing?

Reputation Marketing refers to the real-time brand identity building activity that businesses perform by requesting online reviews from customers. This proactive approach allows them to funnel happy customers to public review forums such as Google or Yelp & capture negative opinions & mitigate them appropriately

Why should you care about Reputation Marketing?

Without proper Reputation Marketing in place, a business will generate far fewer positive reviews on their Google My Business or Yelp Business profiles. The lower amount of accumulated reviews dramatically increases the risk & impact a single negative review can have on a business.

Why is Reputation important?

Businesses that maintain a good reputation have a clear advantage over their competitors. When consumers search for a product or service, a business reputation comes into view as it helps the searcher distinguish your business from competitors. This small visual representation of your star review can be the deciding factor whether someone chooses your business over another.

What are the benefits of reputation marketing?

A study by UC Berkeley reveals that restaurants see their business benefit by an uptick in revenue of 19% when its overall Yelp rating increases by a mere half a star. Even with such a slight increase to the score, it significantly shapes a user’s overall perception of the company and whether they decide to engage or not. Along with increased revenue, proper reputation marketing helps safeguard businesses by lower their reputational risk.

What is reputational risk?

Reputational risk is considered a hidden threat or danger to a business or entity that can occur through a damaging negative review. It is associated with a potential loss to financial capital, social perception and market share. Often the results from a damaged online reputation can be the cause of lost revenue, increased operating costs and can eventually cause a business to fail.

How Much Does Reputation Marketing Cost?

We offer solutions for ongoing management and one-time reputation consultations. Determining the cost for your objectives is best done by speaking to one of our Reputation Experts. Schedule your meeting today by phone or book a discovery session now.

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Reputation Services
Why Choose
ourReputation
Marketing Services?

Premium Research Standards

At Watson Media we offer highly researched services that can provide your company with a competitive edge in your industry.

Conversion Driven Process

Our complex & comprehensive reputation management services help restore and improve the brand's status.

Full Service Reputation Management

We provide end to end reputation management services, that Control, Repair, Grow, & Sustain Your Online Reputation.

Flexibility & Scalability

Your brand reputation management might come with complex parameters, our comprehensive research process simplifies this.

Customer Satisfaction

A happy customer is of primary importance to us, with our comprehensive services & our experienced team, your project is in excellent hands.

The Ninja Team

From concept through delivery & support, our team is available through multiple hassle free communication modes and provide Ninja support!

Reputation Marketing + Watson Media

Watson Media is your essential resource in driving business success and growth. Through crystal clear strategic planning and machine-like execution, our team paves the path to your strategic goal’s destination. Take the first step, schedule a meeting now.

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Q&A's For Reputation Marketing

Frequently Asked Questions

Disclaimer

All the information on this website is published in good faith and for general information purpose only. Watson Media does not make any warranties about the completeness, reliability, and accuracy of this information.

Can I use Google reviews in marketing?

Google Reviews can boost your business's visibility in search results for your business's industry. Customers can also see what others think about your business and how you deal with those who aren't satisfied. You can make your Google Reviews more valuable by using them in marketing.

How does marketing build reputation?

Your audience will be more likely to share positive, helpful content if you are proactive in sharing it. Encourage your customers to leave reviews about your products and share the best ones with your marketing team. Many websites have positive reviews from customers on their homepages.

How does reputation marketing work?

Reputation Marketing is the use of brand assets from your company's image as promotional and advertising materials. ... Reputation management is more active than reputation marketing. It is about getting positive mentions via reviews and social media and then using those mentions in your marketing.

Is marketing a reputation management?

Reputation management is the effort of changing how people perceive a brand or individual. Reputation marketing can be used to increase, monitor, and acquire positive brand content.

What are the 8 Ps of marketing?

Olof Williamson, a Senior Consultant at NCVO, was an expert in marketing and finance and was interested in the most current thinking about funding, finance, public services, and financing.

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